Operations & Underwriting

Hotel Appraisals: Going-Concern vs. Real Estate Only

One of the most misunderstood aspects of hotel financing is the appraisal itself — specifically, whether the appraiser is valuing the going-concern business or just the underlying real estate. Getting this wrong, or not understanding which one your lender requires, can lead to a significant mismatch between expected and actual loan proceeds.

What a going-concern appraisal captures

A going-concern appraisal values the hotel as an operating business, including real estate, FF&E, brand affiliation, workforce in place, and licenses/permits — essentially the value of everything needed to operate the hotel and generate its income stream. This is the standard appraisal type for most hotel financing, since it reflects what a buyer would actually pay for the operating asset.

What a real-estate-only appraisal captures

A real-estate-only appraisal isolates the value of just the land and building, often as if leased at a market rent to a hypothetical hotel operator, excluding the value attributable to the business enterprise, brand, and FF&E. This figure is typically lower than going-concern value and is used less often for primary financing, though it can be relevant for specific accounting, insurance, or tax purposes.

Why the difference matters for your loan amount

Because most lenders apply LTV against going-concern value, and going-concern value is typically higher than real-estate-only value, using the wrong figure in your own back-of-envelope calculations can significantly overstate or understate your expected loan proceeds. Always confirm with your lender which appraisal basis they'll use before estimating your financing outcome.

The three approaches within a going-concern appraisal

A hotel going-concern appraisal typically reconciles three valuation approaches:

  • Income approach: capitalizing stabilized NOI at a market cap rate — usually given the most weight for income-producing hotels
  • Sales comparison approach: analyzing comparable hotel transactions, adjusted for flag, age, and market
  • Cost approach: estimating replacement cost less depreciation — generally given less weight for older, stabilized assets

How to prepare for a hotel appraisal

Providing the appraiser with clean, complete trailing financials, a current STR competitive set report, franchise agreement details, and a summary of any recent capital improvements helps ensure the appraisal accurately reflects the property's current performance and market position, rather than relying on incomplete data that could understate value.

Frequently asked questions

Which appraisal type do lenders use for hotel financing?
Most hotel lenders require and lend against a going-concern appraisal, which captures the full operating business value including real estate, FF&E, and brand affiliation, rather than a real-estate-only valuation.
Why is going-concern value usually higher than real-estate-only value?
Because it captures additional value components — the operating business, brand affiliation, FF&E, and workforce in place — beyond just the land and building.
How long does a hotel going-concern appraisal take?
Typically 3-5 weeks depending on the appraiser's workload and how quickly complete financial and operating data is provided, making it one of the longer lead items in a hotel financing timeline.

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Private & bridge hotel lending

When a hotel or motel loan can't be placed with a conventional lender - a maturity default, a tight closing window, or a property mid-repositioning - we work with a network of private and institutional bridge lenders across Toronto, the GTA and Ontario who lend on the equity and going-concern value of the asset. Call or text (647) 342-1355 for a fast, confidential review - no cost and no obligation.

Private & bridge lending solutions

  • Private Hotel & Motel Mortgages
  • Bridge Financing To Institutional Take-Out
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  • Maturity Default & Renewal Rescue
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  • Motel, Resort & Boutique Hotel Financing
  • Flagged & Independent Properties
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  • Loans Where DSCR Is Tight Or Non-Conforming
  • Foreign National & Non-Resident Owners
  • Land & Redevelopment Financing
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  • Franchise Buy-In / PIP Bridge Loans
  • All alternative hotel lending solutions can be met*

Why clients call us

  • Approved On Hotel Equity & Asset Value
  • Up To 65-75% LTV On Flagged Assets
  • Interest-Only Structures Available
  • Fast Closing Available - In Days, Not Months
  • Terms From 1 To 10 Years
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*Subject to lender review, asset quality and exit strategy*

Common reasons owners call

  • Maturity Default Or Lender Non-Renewal
  • Time-Sensitive Hotel Purchase Closing
  • Repositioning, Renovation Or Rebranding Capital
  • PIP Completion Ahead Of A Flag Deadline
  • Bridge To A Future Institutional Or CMHC Take-Out
  • Seasonal Cash Flow Or Occupancy Gaps
  • Franchise Conversion Or De-Flagging

Bridge lending

Interest-only, fast-close structures

Short-term, interest-only capital sized to NOI and asset value so you can close on time, complete a PIP, or ride out a seasonal dip - then refinance into a conventional or institutional hotel mortgage once the property stabilizes.

Exit strategy

Built with a take-out in mind

Every private or bridge file is structured alongside a clear path back to institutional financing - stronger DSCR, a completed PIP, or a stabilized RevPAR and occupancy trend - not the purchase price or a guaranteed rate.